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Will Bosanko

Will Bosanko

City A.M.

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WH Smith’s decline: A cautionary tale of bad branding

WH Smith’s decline: A cautionary tale of bad branding

(Photo by Graeme Robertson/Getty Images) As WH Smith disappears from the high street, Will Bosanko looks at why the brand failed, and asks whether...

tuesday 8

City A.M.

Will Bosanko