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I’m the CEO of GoodRx. A new era of access demands smarter design for direct-to-consumer drug pricing

A Fortune Most Powerful Women member, Barnes believes there are three essential elements for effective DTC models.

05.09.2025 5

Wendy Barnes

GoodRx CEO: We Must Reimagine Health Care Plans | Opinion

Insurance challenges leave millions of Americans frustrated when trying to fill prescriptions. The bureaucratic obstacles not only exacerbate delays,...

16.05.2025 7

Wendy Barnes

The crisis over GLP-1 out-of-pocket costs deepens—it’s time for health-care leaders to step up

Wegovy, Zepbound, Saxenda, and other GLP-1 or GIP medications are needlessly out of reach for many Americans.

04.03.2025 20

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Wendy Barnes

Fortune

I’m the CEO of GoodRx. A new era of access demands smarter design for direct-to-consumer drug pricing

Wendy Barnes

GoodRx CEO: We Must Reimagine Health Care Plans | Opinion

Wendy Barnes

The crisis over GLP-1 out-of-pocket costs deepens—it’s time for health-care leaders to step up

Wendy Barnes