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Vamsi Kanuri

Vamsi Kanuri

The Conversation

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Customers can become more loyal if their banks solve fraud cases, researchers find

Customers can become more loyal if their banks solve fraud cases, researchers find

These findings support a paradox: When a business handles a problem well, its customers can become more loyal than if no problem had occurred.

05.11.2025 2

The Conversation

Vamsi Kanuri

Color complexity in social media posts leads to more engagement, new research shows

If you work in digital marketing, you don’t need to be told a picture’s worth a thousand words. More than half of content marketers say images are...

15.10.2024 4

The Conversation

Vamsi Kanuri