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Suprita Anupam

Suprita Anupam

Inc42

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How Urban Company turned the tables on Snabbit

It now has to convince investors that the brutal economics of Instahelp will improve soon enough

16.03.2026 20

The Ken

Suprita Anupam

AI just broke brands’ Google ad strategy. The answer is the ad

As the way people search evolves, companies like Flipkart, Mamaearth, and The Whole Truth must go from getting clicks to being the answer—which is...

14.03.2026 20

The Ken

Suprita Anupam

Maruti’s E Vitara is here (almost) but feels strangely alien

30.01.2026 20

The Ken

Suprita Anupam

Why Tonbo wants credibility when its investors are seeking liquidity

The Indian defence industry is really taking off. In 10 years to FY26, the country’s military spending has nearly tripled to nearly Rs 7 lakh...

18.01.2026 20

The Ken

Suprita Anupam

Only 30% invested from a Rs 10,000 cr startup fund. Yet India obsesses over a new fund

16.12.2025 10

The Ken

Suprita Anupam

How Physicswallah escaped the startup math of giving everything away

17.11.2025 20

The Ken

Suprita Anupam

MG Windsor supercharged India’s EV market. Rivals said: Thanks, but no thanks

06.11.2025 10

The Ken

Suprita Anupam

Blackberry’s second act finds its home in India

22.10.2025 10

The Ken

Suprita Anupam

Why investors are pushing to sell Ola Consumer

02.10.2025 10

The Ken

Suprita Anupam

Urban Company’s IPO pitch wows investors: its gig-worker army is now an unlikely sales force

16.09.2025 10

The Ken

Suprita Anupam

How Dubai suddenly became Indian manufacturers’ China alternative

21.08.2025 10

The Ken

Suprita Anupam

Lenskart succeeds where Zomato, Ola stumbled

01.08.2025 20

The Ken

Suprita Anupam

What happens when a failed founder goes job hunting?

31.07.2025 20

The Ken

Suprita Anupam

Ankit Nagori’s kitchen math beats Mukesh Bansal’s fitness formula in the IPO race

16.07.2025 10

The Ken

Suprita Anupam

How Tata Motors assembles its EV supply chain, joint by joint

30.06.2025 10

The Ken

Suprita Anupam

TVS waits, Tata localises, Mahindra hedges—how Indian automakers are dodging a magnet meltdown

13.06.2025 10

The Ken

Suprita Anupam

The inside story of how Ecom Express went from IPO to fire sale in months

04.06.2025 20

The Ken

Suprita Anupam

Tesla is almost in India, but who cares for its cars?

20.05.2025 20

The Ken

Suprita Anupam

Ather is everything Ola isn’t. So why aren’t investors lapping it up?

08.05.2025 20

The Ken

Suprita Anupam

Physics Wallah’s Rs 15 lakh ‘BTech’ comes without a BTech degree

28.04.2025 20

The Ken

Suprita Anupam

Mahindra’s new EVs promise the future, but the software is … still loading

14.04.2025 40

The Ken

Suprita Anupam

Lenskart built its empire on franchisees. Now it’s battling them in courts

02.04.2025 20

The Ken

Suprita Anupam

Phonepe spent millions to rival Policybazaar. Its users couldn’t care less

17.03.2025 30

The Ken

Suprita Anupam

India’s Rs 18,000 crore battery plan is stuck at Rs 24 crore

28.02.2025 10

The Ken

Suprita Anupam

Swiggy’s post-IPO pain dulls HNIs’ appetite for pre-listing bets

21.02.2025 10

The Ken

Suprita Anupam

Tata Punch’s rise buries the ghost of Nano

06.02.2025 10

The Ken

Suprita Anupam

Zepto to recruits from rivals: We give you ‘generational wealth’, you give us long hours

27.01.2025 20

The Ken

Suprita Anupam

73 airports, 619 routes, zero certainty: India’s plan is flights of fancy

15.01.2025 10

The Ken

Suprita Anupam