AI just broke brands’ Google ad strategy. The answer is the ad
India was unstoppable this T20 World Cup, winning the finals against New Zealand by 96 runs last week. But back in February, a match between India and Namibia had a surprise show-stopper: Flipkart.
In what felt like a quiet heist, the e-commerce company sponsored the jerseys of the Namibian team—a country where it doesn’t even have a functioning website—all for less than 1%MoneycontrolHow Flipkart hit a six with Rs 1-crore Namibia deal of the Rs 580 crore Apollo Tyres spent on sponsoring the Indian........
