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Shizu Okusa

Shizu Okusa

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The Matcha Market’s Identity Crisis: What Western Brands Are Getting Wrong

The Matcha Market’s Identity Crisis: What Western Brands Are Getting Wrong

Shizu Okusa, founder and CEO of Apothékary, unpacks the identity crisis facing the global matcha market, where Western brands often trade...

30.09.2025 3

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Shizu Okusa