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Sam BirchallFortune |
Executives are saving hours by letting AI summarize articles and write their emails. But some leaders fear delegating these tasks to AI could come...
The $18 billion Italian tech company’s head of people operations explains why it warns recruits its work ‘isn’t for everybody,’ and shares the...
As Heineken battles falling beer sales, its European president is hoping that cost cuts, a restructure, and a push into alcohol-free beer can help...
Liza Follert, head of people attraction for Europe, the Middle East and Africa, explains how employee feedback has shaped Siemens Healthineers’...
Finance chief Darren Ellis is pushing socio-economic mobility up the agenda at Standard Chartered and, in doing so, is making the bank a more...
The Danish company has pivoted through multiple crises to become the world’s biggest turbine manufacturer. Now, as new competitors emerge and costs...
The European Central Bank's €1.3 billion bet offers an alternative to the U.S. payments giants, but it faces an uphill battle to win over consumers,...
As U.S. research funding comes under pressure, European companies and institutions are seeking to court America’s top STEM talent.
Pip White, head of U.K. and Ireland, Northern Europe, and Israel at Anthropic, is among the tech leaders calling for a global cooperation on...
Now in its fourth year, the Fortune 500 Europe ranks the continent’s biggest companies by revenue.
The LSE has 900 fewer listings than 10 years ago but its chief executive Julia Hoggett says the doom narrative is wrong. She shares her plans to put...
Long CEO tenures and a preference for insiders have left half of boardrooms in the Nordic and Benelux countries doubting their CEO's skills match what...
Kraft Heinz accounts for nearly half of Europe's ketchup market and is winning over health-conscious consumers just as weight-loss drugs reshape the...
One of Europe's largest real estate companies is taking a new approach to boosting footfall across its shopping centers.
Ben Cohen is waging a public campaign against the ice cream company that bears his name, accusing its owners of gutting the social mission he built it...
The league's chief marketing officer is taking America's biggest sport across the Atlantic. After decades of failed attempts, this time may be...
As France, the U.K., and a growing list of European governments move to prohibit young people’s access to social media platforms, brands are racing...
The advertising giant is simplifying its structure as it aims to arrest its decline. Chief people officer Marie-Claire Barker says the harder task is...
When thieves made off with a truckload of KitKats, Nestlé's marketing team decided the best crisis response was to make a joke of it—it’s...
Europe's boardrooms have spent the past year fixated on productivity, AI adoption, and the search for growth in a stagnant economy. Esther Perel...
The tennis tournament has become a proving ground for IBM’s tech and is helping business executives overcome their AI fears.
Marketing leaders at Cannes Lions discuss their expanding list of responsibilities, AI’s threat to creativity and the importance of having a CMO on...
Reddit accidentally built one of the world's most valuable archives of human conversation. Now it wants to turn that into a billion-user business
At Fortune's Fuel Up in Cannes, marketing leaders from Manchester United Football Club, Uber, Kraft Heinz and content creator Gstaad Guy explored how...
The challenge for Europe's senior executives is that access to the world's best AI may come at the cost of strategic autonomy, and they need to decide...
From semiconductors powering the AI boom to 360-year-old manufacturers adapting to the green economy, here are the organizations driving the European...
The next big growth lever isn't hiding in the finance department. It's creativity, and it's reshaping the role of the CMO while giving marketing a...
Creator-led brands have been easy to dismiss as novelties built on borrowed fame. But their cultural fluency, agility and proximity to consumers make...
Twenty of the leaders celebrated in Fortune’s Most Powerful Women list are from Europe. Their roles reveal where power is concentrated across the...
Never did ‘first lady’ enter Michelle Obama’s aspirational lexicon. Her reflections on resilience, self-doubt, and adapting to the unexpected...
At Cannes Lions, creativity is now seen as a key driver of growth, but leaders are struggling to protect it as idea production becomes cheaper and...
Efforts to wipe the web of AI slop has sparked a new technological arms race between the tools generating fake content and the tools trying to catch...
As cities across Europe take a closer look at the influence advertising has on consumer behavior, brands are having to rethink how they connect with...
Europe’s largest corporations are facing an authenticity crisis, and Silicon Valley thinks biometric identity infrastructure may become part of the...
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