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Sam BirchallFortune |
Marketing leaders at Cannes Lions discuss their expanding list of responsibilities, AI’s threat to creativity and the importance of having a CMO on...
Reddit accidentally built one of the world's most valuable archives of human conversation. Now it wants to turn that into a billion-user business
At Fortune's Fuel Up in Cannes, marketing leaders from Manchester United Football Club, Uber, Kraft Heinz and content creator Gstaad Guy explored how...
The challenge for Europe's senior executives is that access to the world's best AI may come at the cost of strategic autonomy, and they need to decide...
From semiconductors powering the AI boom to 360-year-old manufacturers adapting to the green economy, here are the organizations driving the European...
The next big growth lever isn't hiding in the finance department. It's creativity, and it's reshaping the role of the CMO while giving marketing a...
Creator-led brands have been easy to dismiss as novelties built on borrowed fame. But their cultural fluency, agility and proximity to consumers make...
Twenty of the leaders celebrated in Fortune’s Most Powerful Women list are from Europe. Their roles reveal where power is concentrated across the...
Never did ‘first lady’ enter Michelle Obama’s aspirational lexicon. Her reflections on resilience, self-doubt, and adapting to the unexpected...
At Cannes Lions, creativity is now seen as a key driver of growth, but leaders are struggling to protect it as idea production becomes cheaper and...
Efforts to wipe the web of AI slop has sparked a new technological arms race between the tools generating fake content and the tools trying to catch...
As cities across Europe take a closer look at the influence advertising has on consumer behavior, brands are having to rethink how they connect with...
Europe’s largest corporations are facing an authenticity crisis, and Silicon Valley thinks biometric identity infrastructure may become part of the...
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