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Maxime Massey

Maxime Massey

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‘Piracy’ to legitimacy: how companies like French ride-hailing platform Heetch can make their mark

‘Piracy’ to legitimacy: how companies like French ride-hailing platform Heetch can make their mark

The case of the start-up can be seen as an example of how a ‘pirate organization’ operating in legal limbo transitions to a more established company.

25.04.2025 7

The Conversation

Maxime Massey

Quand les organisations agissent en « pirates » pour innover : le cas de Heetch

Pour servir leur cause, certaines entreprises, comme Heetch, font le choix d’être des pirates. Dès lors, il devient essentiel d’œuvrer à la...

27.01.2025 10

The Conversation

Maxime Massey