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Keir Starmer needs to give voters short-term gain to persuade them he can deliver long-term renewal

Keir Starmer needs to give voters short-term gain to persuade them he can deliver long-term renewal

Keir Starmer says painful decisions are needed now to fix the country for the future. But voters may not stick around to find out if he’s right.

Matthew Barnfield

Evidence tells us voters might be convinced to accept short-term pain for long-term gain – but it will be a hard sell

In the build-up to his government’s first budget, Prime Minister Keir Starmer has been setting expectations low. It will be “painful”, he has...

Matthew Barnfield