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Mark Borkowski

Mark Borkowski

The Guardian

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As a PR man, I look at Gregg Wallace and see an ego gone rogue – and a strategy only Trump would endorse

Let’s discuss Gregg Wallace and his white-van-man alter ego. A man who has turned his once reliable MasterChef charm into a full-blown case study in...

02.12.2024 10

The Guardian

Mark Borkowski

Celebrities aren’t gods; they’re humans. After Liam Payne’s tragic death, can we accept them as flesh and blood?

As the worldwide tributes continue, the tragic death of Liam Payne at the cruel age of just 31 has shaken the foundations of how we perceive celebrity...

22.10.2024 10

The Guardian

Mark Borkowski

Phillip Schofield is following the modern celebrity redemption playbook. Here it is

In what feels like the blink of an eye, Phillip Schofield is heading back to our primetime screens. He never was a casualty of cancel culture – this...

27.09.2024 8

The Guardian

Mark Borkowski

Novak Djokovic, Elon Musk and others should grasp this: fame and public affection are not the same thing

There is a truth, not quite universally acknowledged, but worth knowing by anyone who achieves public prominence. Being famous and successful...

12.07.2024 40

The Guardian

Mark Borkowski

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