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Laetitia Mimoun

Laetitia Mimoun

The Conversation

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The joy and pain of Mother’s Day: it’s time we embraced fertility journeys in their multiplicity

A day of celebration for many, it is also a source of anxiety for those whose hopes of motherhood have been dashed by infertility, loss, and those who...

28.05.2026 20

The Conversation

Laetitia Mimoun

Why brands can become emotional lifelines in times of crisis

When times are tough, household brands and consumer rituals provide a source of comfort, reaffirming family identity and a sense of togetherness.

12.02.2026 10

The Conversation

Laetitia Mimoun