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Jasmine Mohsen

Jasmine Mohsen

The Conversation

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Shop smarter, not harder. How gentle messaging can help the planet more than tough talk

Shop smarter, not harder. How gentle messaging can help the planet more than tough talk

Recent research found that pushy messaging that hectors consumers into making “correct” choices can backfire.

04.04.2025 2

The Conversation

Jasmine Mohsen