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Hoorsana Damavandi

Hoorsana Damavandi

The Conversation

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Shoppers are less peeved by cost hikes due to scarcity – but retailers more often blame their own rising costs

Shoppers are less peeved by cost hikes due to scarcity – but retailers more often blame their own rising costs

Shoppers are increasingly hunting for value, which puts the onus on businesses to tread carefully when justifying price hikes.

03.09.2026 8

The Conversation

Hoorsana Damavandi

Is there a ‘right’ way for a company to justify a price hike?

Is there a ‘right’ way for a company to justify a price hike?

Shoppers are increasingly hunting for value, which puts the onus on businesses to tread carefully when justifying price hikes.

03.09.2026 7

The Conversation

Hoorsana Damavandi