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Guy Bate

Guy Bate

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More than chatbots: why business AI agents are Big Tech’s next product battleground

More than chatbots: why business AI agents are Big Tech’s next product battleground

Meta’s just-launched Business Agent could mark a major shift in how companies of all sizes deal with customers. But what are the trade-offs?

19.06.2026 8

The Conversation

Guy Bate

AI can slowly shift an organisation’s core principles. How to spot ‘value drift’ early

When new technology can produce the texts companies or departments use to explain themselves, core values can shift incrementally without anyone...

27.02.2026 20

The Conversation

Guy bate