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Benjamin Snyder

Benjamin Snyder

Fortune

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IBM launched limb tracking at this year’s U.S. Open – and it’s scoring every tennis player’s serve for fans to see

This marks the first time IBM has launched a limb-tracking feature at a Grand Slam tennis tournament.

12.09.2026 9

Fortune

Benjamin Snyder

An inside look at the US Open’s $800 million push into building more luxury spaces for fans

Earlier this year, the United States Tennis Association unveiled plans for its flagship US Open tennis tournament to add more luxury spaces to its...

07.09.2025 20

Fortune

Benjamin Snyder

Meet the tennis exec in charge of the U.S. Open’s teams earning over $500 million in revenue each year

Kirsten Corio oversees commercial operations for the USTA and shares her keys to success.

06.09.2025 40

Fortune

Benjamin Snyder