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Still throwing shrimp on the barbie: why is Tourism Australia’s advertising stuck in 1984?

Tourism Australia’s new campaign is slick and star-studded, but still stuck in the past. After 40 years of clichés, isn’t it time to tell a new story?

07.08.2025 10

Anita Manfreda

Tourism to the US is tanking. Flight Centre is facing a $100m hit as a result

Flight Centre’s profit warning signals growing global unease with travel to the US, as safety fears and visa crackdowns deter tourists.

01.05.2025 5

Anita Manfreda

An exotic escape, or empty illusion? How The White Lotus exposes the contradictions of luxury travel

Season three is a sharp, satirical critique of the darker sides of luxury travel, where wellness, nature and culture are just for show.

03.04.2025 30

Anita Manfreda

What cost-of -living crisis? Luxury travel is booming – and set to grow further

About ten years ago, while working at Badrutt’s Palace Hotel in the Swiss town of St Moritz, I was shocked to learn a guest once requested an...

29.12.2024 2

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Anita Manfreda

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Still throwing shrimp on the barbie: why is Tourism Australia’s advertising stuck in 1984?

Anita Manfreda

Tourism to the US is tanking. Flight Centre is facing a $100m hit as a result

Anita Manfreda

An exotic escape, or empty illusion? How The White Lotus exposes the contradictions of luxury travel

Anita Manfreda

What cost-of -living crisis? Luxury travel is booming – and set to grow further

Anita Manfreda