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Alexandra Allen-Franks

Alexandra Allen-Franks

The Conversation

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What the f#$%? The surprising legal rules about brand trademarks of sweary phrases

New Zealand’s trademark statute still rejects swear words or other terms “likely to offend”. So how did “THIS IS THE F#$%ING NEWS” win approval?

06.03.2025 7

The Conversation

Alexandra Allen-Franks