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I went to Tesco to find supermarket deals being banned in Wales and the scale of the problem is staggering

4 0
24.02.2025

Supermarkets are an essential part of most people’s day-to-day lives. From what we wear to what we eat, everything can be found, and sourced from a supermarket. However, how we buy and consume the latter is set to change when new Welsh Government rules come into effect next year.

Among other things, the new rules will state that retailers will not be able to offer deals like "buy-one-get-one free" or "three for two" on high-fat, salt, or sugar items from 2026.

These deals have almost become a staple of supermarket shopping in Wales. They promise more for less, often, becoming the default choice of purchase — even if one does not need the extra goods.

As soon as you enter a supermarket, you are blasted with vibrant colours of different products and packaging. As you push your trolley through the different aisles, there’s only one thing in your mind: you want to get the best possible deal for your money.

This is where multi buy schemes like "buy-one-get-one free" or "three for two" come into play. Offering more goods for lesser money, these often prove hard to ignore. But how prevalent are they really?

I decided to visit the Tesco Superstore in Swansea to see just how prevalent these offers are in a supermarket. Read the biggest stories in Wales first by signing up to our daily newsletter here

The first thing that stood out to me was that multi-buy deals do not necessarily need to be marked as such. It can be an assortment of crisps, for example, where you would have........

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