The real reason it costs so much to go to a concert
You’re in a crowd of tens of thousands of fellow fans. The band starts playing your favorite song. Everyone screams. You will never, ever forget this moment.
Seeing a musician you adore live can be a transcendent experience. But getting to that moment has become a nightmare because getting tickets that won’t completely bankrupt you now requires weaving through an obstacle course. Tickets to a popular show dropping means pandemonium. You might get errors when you try to purchase tickets, and can spend hours waiting in a virtual line to grab any available tickets you can. Then the entire ticketing site crashes, apparently due to too many bots trying to access the site.
On resale sites, tickets are already exponentially costlier than what you were prepared to pay. But you’ve been waiting years for the chance to see them up close — so you shell out the money. In 2024, that can mean hundreds of dollars, even thousands, for the best available seats. The very best tickets for Taylor Swift’s Eras tour, as of last year, were sold on resale sites for as much as $200,000 — enough to pay for a four-year private college with no financial aid.
It’s no wonder music fans are disheartened and furious. Of course, the fact that the biggest music promoter and ticketing service is one single, giant company that has a lot of control over how tickets are bought and sold definitely doesn’t help matters. The Department of Justice is set to file an antitrust lawsuit against that company — Live Nation, which owns Ticketmaster — accusing it of using exclusive ticketing contracts, among other things, to maintain a monopoly. But while it’s easy to blame just one party for the chaos and the cost, the reality is that there’s a complicated concoction of reasons why obtaining tickets to a major concert has gotten so dire, and dealing with so much demand isn’t easy, either. Millions of fans want to attend a Taylor Swift, Beyoncé, or Harry Styles concert — and there are only so many shows and seats. Who should get to go?
How concerts got so pricey
The fact is, concerts have steadily gotten more expensive even on the primary market — the place where someone can originally buy tickets, like Ticketmaster — before any scalper upcharge is added. According to the live music trade publication Pollstar, the average ticket price of the top 100 music tours last year was $122.84. In 2019 it was $91.86 — a rise that outpaced inflation by a good margin. Back in 2000, it was $40.74. For the top 10 grossing tours in 2023, the average price was even higher: $152.97.
Though there are a number of factors involved in this price creep (including high fees, which a 2018 Government Accountability Office report says make up an average of 27 percent of the ticket’s total cost), the heart of the matter is simple: demand. People all over the world are clamoring to go to just a handful of the most popular artists’ concerts. Live Nation reported that 145 million people attended one of its shows in 2023, compared to 98 million in 2019. The momentum doesn’t appear to be slowing, with ticket sales in the first quarter of 2024 higher than they were this time last year.
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