When regular people talk about a celebrity having “literally the worst week ever,” it’s never actually the worst week a person could ever have. What they mean is that a famous person is dealing with famous-people problems that regular people never deal with, combined with attention that civilians will never endure.

That in mind: For a celebrity, Sydney Sweeney is having literally the worst week ever.

Sweeney, the star of HBO’s Euphoria and The White Lotus and the big screen rom-com Anyone But You, bombed at the box office; her new movie Christy, a middling biopic about boxer Christy Martin, barely made $1 million in its opening weekend. That’s awful. For some perspective, the 2020 re-release of The Nightmare Before Christmas (a movie that was about as old as Sydney Sweeney at the time) made $1.3 million when Disney brought it back to theaters — about the same money that Sweeney’s movie made.

Rubbing salt in the wound, on social media a journalist posted a query they received from Sweeney and the movie’s PR team, urging them to change the narrative of a box office bomb because the movie has a high “popcornmeter rating” (an audience feature on Rotten Tomatoes).

Sweeney’s box office bust coincided with an evasive GQ interview about her infamous American Eagle jeans ad from earlier this year. The ad featured wordplay, smirking at the idea that Sweeney has good genes while also possessing good jeans. Sweeney’s ad and the backlash it spurred got so much attention that President Donald Trump weighed in, praising the ad and Sweeney. Asked if she understood the optics of a white person with blonde hair and blue eyes implying genetic superiority, Sweeney gave a non-answer: “I think that when I have an issue that I want to speak about, people will hear.”

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