What we learned the last time we put AI in a Barbie
The first big Christmas gift I remember getting was an animatronic bear named Teddy Ruxpin. Thanks to a cassette tape hidden in his belly, he could talk, his eyes and mouth moving in a famously creepy way. Later that winter, when I was sick with a fever, I hallucinated that the toy came alive and attacked me. I never saw Teddy again after that.
These days, toys can do a lot more than tell pre-recorded stories. So-called smart toys, many of which are internet-connected, are a $20 billion business, and increasingly, they’re artificially intelligent. Mattel and OpenAI announced a partnership last week to “bring the magic of AI to age-appropriate play experiences with an emphasis on innovation, privacy, and safety.” They’re planning to announce their first product later this year. It’s unclear what this might entail: maybe it’s Barbies that can gossip with you or a self-driving Hot Wheels or something we haven’t even dreamed up yet.
All of this makes me nervous as a young parent. I already knew that generative AI was invading classrooms and filling the internet with slop, but I wasn’t expecting it to take over the toy aisle so soon. After all, we’re already struggling to figure out how to manage our kids’ relationship with the technology in their lives, from screen time to the uncanny videos made to trick YouTube’s algorithm. As it seeps further into our society, a growing number of people are using AI without even realizing it. So you can’t blame me for being anxious about how children might encounter the technology in unexpected ways.
AI-powered toys are not as new........
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