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We Asked Cheech From Cheech & Chong How He’s Celebrating 4/20—Here’s What He Said

Inside Cheech Marin’s current 4/20 routine—products, munchies, and perspective.

By Maha Haq | Reviewed by Ysolt Usigan

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4/20 looks a little different when you’ve been a major part of the culture as long as Cheech Marin. Long before cannabis was mainstream, corporatized, or casually folded into brand campaigns and food promos, Cheech was, and still is, one of the OGs helping bring stoner culture into the American mainstream through comedy, film, and a kind of visibility that felt rebellious. That history matters now. In a landscape full of new brands trying to borrow credibility, Cheech doesn’t need to manufacture any. He lived through the eras when weed culture was more stigmatized, when it was less commercial, and far less accepted than it is today—especially when access was limited and the experience itself felt less defined.

His connection to cannabis didn’t stop with the movies, either. Decades after Up in Smoke became one of the defining stoner films of its era, Cheech & Chong eventually entered the legal market with their own cannabis and hemp products—turning a cultural legacy into an actual brand for a new generation of consumers. That evolution reflects how weed is consumed now: more formats, more control over........

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