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Do Social Media Boycotts Actually ‘Cancel’ Controversial Artists? New Study Says Not Really

Turns out, cancel culture doesn’t come from the people but from billion-dollar streaming corporations.

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A Cornell University study published in April 2026 has potentially unlocked the unpredictable nature of “cancel culture.” Specifically, the study explored why some controversial artists get canceled while others see increased streams.

Ever wonder if that social media boycott of [insert latest music industry crisis here] actually worked? This new study parts the kimono on one of the more egregious aspects of pop culture and celebrity.

Essentially, the study found, streaming platforms have much more power over who actually gets “canceled” than an Instagram graphic that makes the rounds for a while. The study was authored by Professor Jura Liaukonyte, whose expertise includes economics, marketing, and policy at Cornell. Co-authors include Daniel Winkler of the University of New South Wales and Professor Nils Wlömert of WU Vienna University of Economics and Business.

Study Finds Cancel Culture in the Music Industry is........

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