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Americans Let Their Dreams Make Decisions for Them More Often Than You Think

Believe what you want about the subconscious. Americans are already letting it guide them.

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There’s a reason you woke up convinced you needed to quit your job, cut off an ex, or text someone you haven’t spoken to in years.

A Talker Research survey of 2,000 Americans found that one in four people say a dream or nightmare led to a major life change, like leaving a job or ending a relationship. Sixty-seven percent believe both good dreams and bad ones hold deeper significance, and 37% say a dream has come true in some form.

The average American has about 1.4 nightmares per month. Gen Z reports the highest frequency at 1.8 per month, while Baby Boomers average one. Men and women experience them at the same rate, but women........

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