We’ve all felt what it’s like to go to work after a night of terrible sleep. It’s not ideal. Last year, one CEO decided to tackle this issue head-on in a rather unconventional way.

While appearing on the 20VC podcast, Matan Grinberg, who left a PhD program in theoretical physics to found Factory, an AI startup, shared that he gave each of his 30 employees at the time a $3,000 Eight Sleep mattress cover, which can cool or heat to the ideal temperature an individual needs for quality sleep. 

On a purely biological level, this decision is pretty common sense.

Sleep directly powers the brain’s capacity for logic, focus, decision-making, and impulse control. Without adequate rest, this area struggles, leading to impaired risk assessment, making choices on autopilot, and a reduced ability to learn from negative consequences.........

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