Before Michael Jackson became the superstar who helped redefine celebrity advertising, he had a small musical moment with a soda brand that many people have forgotten.

And no. We’re not talking about Pepsi. 

The weird “Be a Pepper” song that somehow worked

Long before that commercial, Jackson (as part of the Jacksons) lent his voice and creativity to a Dr Pepper campaign. The collaboration happened during a fascinating chapter of his career, when he was already becoming one of the biggest names in music but was still building the global image that would soon become legendary.

The jingle was part of Dr Pepper’s “Be a Pepper” campaign, and featured lyrics that were, let’s face it, utterly ridiculous. 

 “I’m a Pepper in the........

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