Multiple national grocery retailers are imposing limits on how many cartons of eggs consumers can purchase amid a shortage of the product and rising grocery prices across the U.S.

As of Monday morning, the average price for a dozen eggs was around $7.74 — an increase of about 18 percent since President Donald Trump took office. According to a report from NBC News, many national chains, including Trader Joe’s, Walmart, Costco, and others, have started restricting how many eggs each shopper can buy in a single visit.

Other grocery store costs have also gone up. The cost of wheat has increased by about 11.8 percent since Trump was inaugurated, while the cost of cheese has gone up 1.59 percent.

Many have used the “price of eggs” analogy to define Trump’s focus on consumer prices (or lack thereof) since he started his second term in office, due to his multiple promises during the 2024 presidential campaign to tackle rising costs. Since becoming president again, however, his focus has been on other issues, barely taking any action to address prices at all.

In August, Trump pledged that “prices will come down” if he became president again, and “come down fast.” In September, he made a similar promise: “Groceries, cars, everything. We’re going to get the prices down,” Trump said.

But in December, after he won the election, Trump changed his tune entirely, reneging on the promises he made and de-emphasising controlling rising costs as a priority for him.

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