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Demo-lition Project – CBS NIGHTLY NEWS

Nothing like refusing to build an audience.

It has been barely three weeks since the revamped “CBS Evening News” kicked off its new format following the exit of Norah O’Donnell, with new co-hosts John Dickerson and Maurice DuBois. The idea was to bring in a producer from “60 Minutes” in order to create more of a long-form news format. (This is a dicey move, given the recent problems with the Sunday news magazine.)

Well, already they are looking to change things on the failing show:

The ratings have experienced a consistent decline, according to Nielsen data. While the show debuted with 5.2 million total viewers, it slid to 4.8 million viewers on average its first week on air. By its second week, the show lost roughly 300,000 viewers and by its third week ended Feb. 16, it garnered just under 4.5 million total viewers, the data showed.

CBS backtracks on ‘Evening News’ revamp just weeks after launch – with network boss in the hot seat: sources https://t.co/vgYD98o9yJ pic.twitter.com/OWWZtNXhh2

Matching Media Memorandum – VARIOUS........

© Townhall