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CHARLEBOIS: The failing experiment of self-checkouts at the grocery store

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When technology makes honest people feel like thieves at the grocery store, something is broken

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Self-checkouts were introduced as a multi-purpose solution to labour shortages, rising wage pressures, and consumers’ appetite for speed.

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In theory, they would modernize the grocery experience while reducing operating costs. In practice, they have become a source of irritation for many Canadians — and a growing liability for retailers.

Our recent survey shows that more than 60% of Canadians choose self-checkout when purchasing fewer than 20 items, especially Millennials and Gen X consumers. Boomers, however, remain resistant — many avoid self-checkout entirely. This behavioural split matters, because it illustrates a broader truth: Technology adoption is not merely about efficiency, but about trust.

What was meant to streamline the transaction has, paradoxically,........

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