Published 6:30, June 30, 2025

“BUY GOODS MADE IN CANADA,” reads a postage stamp. “Be SURE your money goes into Canadian pockets,” recommends a gin advertisement. These words sound like a response to the tariffs and annexation threats posed by US president Donald Trump this year, but they were printed more than a century ago. The images and slogans are part of the Baldwin Collection of Canadiana, tucked deep inside the Toronto Reference Library. The holdings include over 28,000 ephemera focused on Canadian history dating back to the colonial period—one of the oldest advertisements is a Manitoba Blend flour mill label from around 1890. Many of........

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