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Attention Is Cheap. Impact Is Not

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yesterday

Under my name on this very blog are four words: “Articles Crafted for Action.”

I chose them deliberately. I have never been particularly interested in adding more commentary to a world already drowning in it. If I am going to ask someone to read what I write, I want the words to have somewhere to go.

Recently, New York State Senator Sam Sutton presented me with a proclamation recognizing my advocacy and community work. I was deeply grateful for the honor. But the moment underscored a distinction that our culture increasingly fails to make.

Recognition is not impact. Recognition is what sometimes comes after impact.

We live in an economy of attention. Followers are treated as authority. Views are mistaken for influence. Access is confused with power. A photograph with the right person can create the appearance of relevance without producing a single meaningful result.

The metrics are seductive because they are visible.

Impact asks an unforgiving question: What changed?

That question has become the organizing principle behind nearly everything I do.

My news community is called Change the Narrative because simply consuming another alarming headline about Israel,........

© The Times of Israel (Blogs)