When people talk about “Startup Nation,” they usually picture Azrieli Towers in Tel Aviv, funding rounds, and photos of founders standing in front of big screens. That story is true, but it’s not the whole story. There’s another layer of Israeli tech that almost never gets written about: the people building small, specific, quietly useful products from kitchen tables, spare rooms and co-working corners.

I say this as someone who didn’t grow up in this ecosystem. I was born and raised in South Africa, spent years in Johannesburg and Cape Town, and only later found my home in Israel. From the outside, Israel’s tech scene looks loud. From the inside, what’s impressive is how many normal people are building unglamorous things that actually help.

There exists a space that doesn’t get enough respect:........

© The Times of Israel (Blogs)