Israel has been writing a new chapter in the future of work story, and it isn’t just about skills or job titles. Increasingly, it’s about how companies operate day to day. 

While international tech firms retreat from remote and hybrid arrangements, Israeli companies are moving the other way. 70-85% of firms in the country’s tech sector alone still require two or three office days a week, bucking a trend that’s taken hold elsewhere. 

The appetite for flexible structures goes beyond hybrid work, however. Regus, a Brussels-founded global provider of flexible workspace solutions, for example, is tapping Israel’s innovation economy with virtual office services, letting remote companies rent a physical address to build local trust. 

Meanwhile, Mindspace Beyond, a 10,000-square meter development opening in early 2027 on the border of Tel Aviv and Givatayim, is betting on the same demand, combining flexible offices with a large-scale conference venue. 

A virtual office buys a business the credibility of a physical address and basic administrative support, like call handling, without the overhead. That’s opened doors for entrepreneurs and small enterprises in ways that would once have been out of reach. 

But it’s not just remote companies benefiting from this shift. Physical businesses are finding their own use for the same underlying idea.

Whereas outsourcing has traditionally been the preserve of companies with deep pockets, that is starting to change with a new generation of AI-powered virtual services that make it viable for startups, small ventures alike, and big firms alike. 

That’s precisely the opportunity Jewish entrepreneur Gene Sigalov is chasing with Upfirst, an AI-powered virtual........

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