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Reading India

36 0
11.07.2026

A nation’s bookshelves often reveal more about its future than its election slogans. What people choose to read reflects not only their interests but also their anxieties, ambitions and sense of identity. In India, the growing popularity of English-language books offers a revealing, if incomplete, glimpse into a society negotiating rapid economic change, social mobility and cultural self-confidence. The striking feature of today’s reading trends is the dominance of aspiration over escapism.

Self-improvement, entrepreneurship, personal finance, mythology, history, spirituality and leadership have emerged as some of the most sought-after genres. They point to a middle class less preoccupied with abstract ideological debates than with navigating an increasingly competitive world. For millions of first-generation professionals and entrepreneurs, books have become practical guides to advancement as much as sources of knowledge or entertainment. This shift mirrors broader changes in India’s economy. Liberalisation, digital connectivity and expanding educational opportunities have created a generation that sees success as attainable through individual effort.

Reading, therefore, is no longer merely a cultural pursuit; it has become........

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