In a world where screens often substitute for human interaction and algorithms dictate attention, the notion of a safe, innocent childhood is fast slipping through our fingers. Increasingly, we are seeing the tragic consequences of unregulated digital environments ~ young lives lost to challenges and trends that spread like wildfire through social media platforms, designed more to captivate than to protect. At the heart of this issue is a cruel paradox.

Technology has given our children unprecedented access to information and creativity, yet it has also opened a floodgate of dangers that few are prepared to confront. While platforms may claim to be introducing safety features and content filters, these often come only after irreversible damage has been done. The truth is that the current system incentivises engagement above all else, including child safety. Every click, like, and share feeds a system........

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