Ita Buttrose reflects on (some of) her life in media
Ita Buttrose is a consequential figure in Australian public life for many reasons, most of all because of her work as a journalist, so it is odd that only one chapter of her memoir Unapologetically Ita is wholly devoted to this.
The rest is a collection of essays, written in a somewhat hortatory tone, on personal resilience, menopause, ageing, dementia, HIV, motherhood, leadership, and the opportunities and challenges facing Australia.
The book is written, not always coherently, in the language of magazine journalism: A mixture of reportage and opinion. In the middle of a discussion about HIV/Aids and the subsequent risk that gay people would retreat back into the closet, for example, Buttrose inserts an anecdote about how the Herald Sun and the 60 Minutes television program focused on her revelation that she had become a radical celibate. The connection to gay people’s lives is not obvious.
The exhortations begin with the first chapter, “Never Give Up”. The message is delivered mainly by reference to the struggle of women to be accepted at the highest levels of Australian corporate life and her experiences working for Kerry Packer and Rupert Murdoch, the two media moguls for whom she was an editor and editor-in-chief respectively.
Buttrose writes that, at the age of 21, it occurred to her that she could climb further up the corporate ladder than she had supposed. This insight liberated her from the effects of an education system that she says limited women’s ambitions, stultified their self-confidence and fitted them only for jobs considered suitable for females.
It becomes clear that advancement of women was an important driver for her. “All the things I’ve done,” she writes, “have been driven by that goal.” She claims that she let the voices of women be heard through the publications she edited and that Cleo, the magazine of which she was the founding editor, was a vehicle for challenging repressive attitudes.
Here and there, glimpses of her editorial work show through. As editor-in-chief of Sydney’s Daily and Sunday Telegraphs, she insisted on a page being devoted to women’s sport. And she was adroit in charting a course past the conservatism of the proprietor, Sir Frank Packer. When she published a story about female masturbation, for instance, she framed it, for his benefit, as a health issue.
Sir Frank Packer. Photo: AAP
The influence Kerry Packer and Rupert Murdoch may have had on her is a matter swiftly dispatched. Buttrose writes of them in........





















Toi Staff
Gideon Levy
Sabine Sterk
Tarik Cyril Amar
Stefano Lusa
Mort Laitner
John Nosta
Ellen Ginsberg Simon
Gilles Touboul
Mark Travers Ph.d
Daniel Orenstein