Republicans have a sprawling messaging machine. Democrats must, too
With the 2025 election season now wrapping up and 2026 midterms approaching, Democrats are searching for ways to reconnect with voters after their 2024 defeats. Policy ideas abound, but the real challenge isn’t policy or even messaging — it’s media. Democrats and their allies must build a media infrastructure of their own to start winning again.
Over a decade ago, I wrote in The Economist that democracy was losing momentum because of the collapse of traditional news. Mass media once created a shared “commons of public opinion,” moderated by professional journalists. Today, that commons has splintered into a chaotic environment where misinformation thrives and common facts are elusive.
Republicans have spent decades building a sprawling, integrated right-wing media ecosystem consisting of talk radio, “pink slime” newspapers, Fox News and numerous other TV and online news sites. The leading source of news for Americans is now social media, where platforms such as Facebook, X, YouTube and Truth Social have reduced moderation of their outrage-rewarding algorithms, amplifying falsehoods by conspiracy-driven influencers and expanding far-right messaging dominance. The pending sale of TikTok, a key news source for younger Americans, to a group of Trump-allied tech investors may soon shift that platform’s content rightward. In addition, the appointment of conservative-friendly........





















Toi Staff
Gideon Levy
Sabine Sterk
Stefano Lusa
John Nosta
Ellen Ginsberg Simon
Gilles Touboul
Mark Travers Ph.d
Tarik Cyril Amar
Daniel Orenstein