President Donald Trump took to social media Monday night to promote a limited edition, self-branded fragrance in a bottle topped with a gold statuette of a generic man in a suit, called “Victory 45-47.”

“For Patriots who never back down, like President Trump. This scent is your rallying cry in a bottle,” reads the advertising copy for both a men’s cologne and a women’s perfume sold under the same name.

Trump launched the scents with an announcement on Truth Social, wedged between posts boasting about U.S. tariff revenue and touting the so-called “One Big Beautiful Bill.” Hours later, Trump posted: “We brought respect and dignity back.”

“Trump Fragrances are here. They’re called ‘Victory 45-47’ because they’re all about Winning, Strength, and Success,” wrote the president. “Get yourself a bottle, and don’t forget to get one for your loved ones too. Enjoy, have fun, and keep winning!”

Victory 45-47 costs a whopping $249 for 3.3 fluid ounces. Roughly the same quantity of Chanel No. 5 retails for $176.

Last month, White House press secretary Karoline Leavitt said it was “absurd for anyone to insinuate that this president is profiting off of the presidency.”

Trump’s net worth was estimated at $5.1 billion in March, a full $1.2 billion more than the year before, according to Forbes. It is the highest Trump’s net worth has ever been in the magazine’s rankings. “It’s quite a comeback for the former president, who more than doubled his net worth in a year,” wrote Forbes senior editor Dan Alexander in March. “It pays to be king.” (Just recently, Trump attacked Forbes and Alexander in a Truth Social post.)

© The Intercept