Instagram now testing videos up to 90 minutes long in major shift

(KTLA) — Instagram is moving beyond its signature short-form videos, testing a new feature that allows creators to share content lasting up to 90 minutes, including podcasts, interviews and comedy shows.

The Meta-owned platform announced Monday that it is testing a feature called “Features,” which allows select creators to upload longer, horizontal videos that viewers can watch directly within the app.

“For a long time, I have been against doing long-form video on Instagram,” Instagram head Adam Mosseri said in a video posted Monday alongside Tessa Lyons, the company’s vice president of product. “But we are actually gonna lean in for a bunch of different reasons.”

Lyons, who previously led product development for Instagram Reels, described the expansion as a new chapter for the platform.

“It feels like a full-circle moment that we’re here now talking about the beginning of our journey on long-form video,” she said.

How Instagram’s new video feature works

Rather than leaving Instagram to watch a full podcast or interview elsewhere, users will be able to tap a short clip and continue watching the longer version directly within the app.

“You’re basically scrolling through. You’ll see that vertical video, and then it says, ‘Hey, do you want to tap to........

© The Hill