President Trump has managed to turn a controversial TikTok ban into a political advantage, framing himself as the savior of the popular video-sharing platform by offering the app a 75-day reprieve.

The president has taken a more receptive approach toward TikTok — albeit one mired in legal questions — that gives him room to attempt to negotiate a deal and cultivate more goodwill with TikTok's young supporters.

“He has, frankly, all of the upside with none of the downside,” Republican strategist Brian Seitchik told The Hill. “He looks like he's doing everything that he can at this point to try to delay the cancellation or termination of TikTok in America.”

A TikTok ban was set to go into effect earlier this month, after the app’s China-based parent company, ByteDance,failed to divest as required by a law passed by Congress and signed by President Biden.

On his first day in office, Trump signed an executive order halting enforcement of the law for 75 days, as he seeks to strike a deal to keep TikTok available in the U.S. going forward.

His push to reach a deal on TikTok likely plays well with younger voters, who are more likely to use the app, Seitchik noted.

“That is certainly very appealing to influencers and young voters, a demographic that Trump exceeded expectations in the ‘24 race, a demo that has not been particularly good to Republicans in decades,” Seitchik said.

“The question for Republicans running nationally and statewide is often, ‘How can we stem the bleeding on young voters?’” he continued. “And Trump has found a way to get to something that very much matters to these voters and impact the influencers that then affect these........

© The Hill