What the Bad Bunny Super Bowl says about the US and Puerto Rico
When the National Football League announced that Bad Bunny would headline the Super Bowl halftime show, the response across U.S. social media was quick and revealing.
Instead of widespread excitement for one of the world’s most influential musical artists, the announcement sparked a flood of angry comments — many criticizing his choice to sing in Spanish and to showcase Puerto Rican culture.
The backlash goes beyond music criticism. It highlights deep tensions around language, identity, and what it really means to be American.
Bad Bunny is more than a chart-topping artist; he is a Puerto Rican cultural ambassador. He has brought the unmistakable rhythm of Boricua Spanish, and the rich aesthetics of Puerto Rican life to the world’s biggest stages. Appearing at the Super Bowl — the ultimate display of U.S. pop culture — he will not switch to English or water down his roots to please a mainstream American audience. Instead, he will do what he always does: represent Puerto Rico on its own terms.
That choice challenges the long-held belief that a........





















Toi Staff
Gideon Levy
Tarik Cyril Amar
Stefano Lusa
Mort Laitner
Robert Sarner
Mark Travers Ph.d
Andrew Silow-Carroll
Ellen Ginsberg Simon