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Why the term ‘ORS’ should not be used as a branding tool

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yesterday

The Delhi High Court has granted a stay on the FSSAI order that banned usage of the term ‘Oral Rehydration Salt (ORS)’ on food and beverage product packs unless these meet the medical-grade norms. With ORS products classified as a drug, Ravi Udaya Bhaskar explains how deceptive branding can harm consumers

Oral Rehydration Solution or ORS is a scientifically formulated fluid replacement drink used to treat and prevent dehydration caused by diarrhea, vomiting, or excessive heat. It consists of a balanced mixture of water, salt, and sugar that helps replenish the body’s lost fluids and electrolytes.

ORS is considered safe for all age groups, including pregnant women and the elderly. However, individuals with kidney disorders or those on a low-sodium diet should consult a doctor before use.  The World Health Organisation (WHO) recommends ORS as a simple, effective, and lifesaving measure to prevent dehydration.

This solution has saved millions of children worldwide from diarrhea-related deaths. Each sachet of 21.80 gram (gm) of ORS IP contains 2.6 gm Sodium Chloride IP, 1.5 gm Potassium Chloride IP, 2.9 gm Sodium Citrate IP and 13.5 gm Glucose Anhydrous IP. The contents are to be dissolved in 1 litre of water. ........

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