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Your Browser Might Be Spying On You To Change The Price Of Items You Purchase

Two people could visit the same website at the same time and see different prices, products, discounts, or financing offers.

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The more companies know about you, the more you can be exploited.

Your data profile is constantly being updated when you browse, shop online, or use your credit card. Websites and apps track your location, device, searches, purchases, shopping carts, mouse movements, and how long you look at a product.

Your data profile includes information from brokers, loyalty programs, credit records, advertising networks, and other platforms. AI groups you by estimating income, interests, and vulnerabilities.

The Federal Trade Commission (FTC) began investigating in 2024, issuing demands for information to eight companies offering surveillance pricing products: Mastercard, Revionics, Bloomreach, JPMorgan Chase, Task Software, PROS, Accenture, and McKinsey & Company.

In January 2025, the FTC released preliminary findings showing a “hidden ecosystem of data brokers, digital platforms, and other intermediaries that specialize in monitoring and selling user data.”

The findings showed companies had access to extraordinarily detailed information. The FTC found a hidden ecosystem with at least 250 clients “that sell goods or services ranging from grocery stores to apparel retailers.”

Price manipulation is usually not obvious and can be quite sophisticated. Companies can withhold a discount, place expensive products at the top of your search results, or show a financially desperate customer a convenient yet costly financing option.

Investigations Show How Deep This Goes

The Princeton Review was caught charging between $6,600 and $8,400 for the same tutoring package based on customers’ ZIP codes. Asian........

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