The pink ribbons that adorn October during Breast Cancer Awareness Month are not just the symbol of a global health awareness campaign, but a reminder of a critical national health emergency. With one of the highest incidence rates of breast cancer in Asia, the disease casts a long shadow over Pakistan. However, it is worth remembering that awareness, especially regarding early detection, can bring profound changes to the situation on the ground.

Breast cancer is regarded as the most common cancer among women in Pakistan,........

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