EXCLUSIVE: Christmas Ad Draws Inspiration From ‘Home Alone’ to Unwrap Dangers of Illegal Vapes
A new Christmas ad aims to expose the “greedy criminals targeting vulnerable kids” with illegal vapes.
Illegal vapes, largely from China, have flooded the U.S. market in recent years with flavors and advertising specifically aimed at enticing children.
“This Christmas, it’s time to get those who profit from illegal vapes a supersized dose of Kevin,” the ad tells viewers, referring to Kevin McCallister, the lead character in the 1990 Christmas classic “Home Alone.”
“Illegal vape distributors, get your illegal vapes away from our kids and out of our homes,” the ad warns as a scene similar to Kevin McCallister defending his home from the “wet bandits” in “Home Alone” plays across the screen.
Communities United for Smart Policy, the nonprofit policy advocacy group that sponsored the ad, recently........





















Toi Staff
Sabine Sterk
Gideon Levy
Penny S. Tee
Waka Ikeda
Daniel Orenstein
Grant Arthur Gochin