Second Lady Usha Vance announced the start of a new summer reading challenge to tackle the declining literacy rates in America, but it’s so much than that. The program will undoubtedly evoke nostalgic memories for Gen X and Millennial parents who participated in a similar challenge.

Every summer since 1984, kids around the U.S. have entered the Pizza Hut BOOK IT! program, which aims to encourage kids to set reading goals that earn them a personal pan pizza. Kids would fly through their summer reading list at the opportunity to get enough stickers to win their coveted prize.

.@SLOTUS discusses her Summer Reading Challenge in which children who read 12 books this summer will be sent a prize and be entered into a drawing to visit the White House. https://t.co/DEJtfJfFc1 pic.twitter.com/7x1BYRDFLs

— Rapid Response 47 (@RapidResponse47) June 5, 2025

There were other rewards, too, but it was........

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