menu_open Columnists
We use cookies to provide some features and experiences in QOSHE

More information  .  Close

The True Cost of Trump’s Vulgar Branding Spree

32 0
28.03.2026

Donald Trump’s two favorite things are himself and money. Now he has decided to combine the two. Indeed, for the first time in history, the sitting president is adding his signature to our paper currency. Trump’s name will be on your money, which is his way of saying that he owns you.

This fits a larger pattern. Since he took office for the second time, Trump has been putting his name everywhere, not just on his hotels, steaks, and birthday letters to Jeffrey Epstein.

And he’s not the only one doing it. In 2024, a group of House Republicans introduced a bill to rename Washington Dulles International Airport the “Donald J. Trump International Airport.” Not that the president should want his name on airports right now, but still.

The sponsor of the legislation, Rep. Guy Reschenthaler, said, “As millions of domestic and international travelers fly through the airport, there is no better symbol of freedom, prosperity and strength than hearing ‘Welcome to Trump International Airport’ as they land on American soil.” At which point they will be promptly rounded up and deported.

And last November, Florida State Rep. Meg Weinberger introduced a bill to rename the Palm Beach International Airport as another “Donald J. Trump International Airport.” Sure, why........

© The Daily Beast