Game Plan. Best Ever ‘88. Own the Podium. The messaging from the Canadian government’s Olympic high-performance sport initiatives over the past 50 years makes the stakes clear: winning is important.

Gone are the days of Canadian athletes being satisfied with simply making it to the Olympics. An expectation of excellence now pervades the Olympic program. Athletes are considered ambassadors of their countries and symbols of national pride.

This year in Italy, that expectation will be front and centre amid recent geopolitical tensions. It’s no wonder the new slogan is one that evokes unity and patriotism: “We Are All Team Canada.”

While there is little doubt that all Olympic athletes are expected to play and perform under pressure, Canada’s historical successes at the Winter Games have created heightened expectations. The country set a record for the most gold medals won by a host nation at a single Winter Olympics with 14 in Vancouver in 2010.

When I ask my undergraduate students which Canadian athletes they believe feel the most pressure to win gold at the Olympics, most say hockey, though that may be too simple an answer.

It is certainly true that Canadians expect strong results from men’s and women’s hockey teams, and for good reason. Canada is the most successful ice hockey nation in Olympic history, with 23 medal wins.

Yet many Canadian hockey fans recognize the strength of other hockey nations. Canadians both love and loathe the Swedes, Finns, Slovaks, Czechs and Americans that play for their National Hockey League teams. A loss to those........

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