New Zealand Music Month turned 25 this year, and there’s been plenty to celebrate – whether it be Mokotron’s Taite Prize-winning Waerea, Lorde’s recent return (though not to New Zealand – yet), or the fact that live performance revenues post-COVID have been strong.

But for new and emerging local artists, Music Month also highlights a lack of visibility on streaming services and commercial radio, which increasingly favour already famous artists, including ones whose heydays were decades ago.

During a month when music fans have been encouraged to stream local, see local and buy local, so far the only homegrown artists to appear in this week’s New Zealand Top 40 Singles chart are Lorde and K-pop star Rosé.

Recently published data shows that as little as 9% of New Zealand streaming, downloads and physical sales revenue is going to local artists. Despite this,........

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