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Politics with Michelle Grattan: historian Frank Bongiorno on dramatic shifts in how elections are fought and won

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wednesday

This election has been lacklustre, without the touch of excitement of some past campaigns. Through the decades, campaigning has changed dramatically, adopting new techniques and technologies. This time, we’ve seen politicians try to jump onto viral podcasts.

To discuss old and new campaigning, we’re joined by professor of history at the Australian National University, Frank Bongiorno.

Many decades ago, campaigns were marked by lots of public meetings, and with them came hecklers. Bongiorno says politicians

needed to be able to command an audience and to deal with interjectors in a big public meeting. Radio was really coming into its own.

Very famously – not in a political campaign and not as prime minister – but Menzies made a number of broadcasts that are still remembered. [That was] back in the earlier part of the 1940s, when he was out of government. The most famous of which is the........

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